Amazon Sustainable Forestry (ASF) is a brand that focuses on sustainable forestry practices in Brazil. Their management approach involves acquiring land at depressed prices and transforming it through sustainable harvesting and reforestation. They also integrate these forestry activities with processing plants and group them into clusters around a sawmill to optimize operations.

ASF's objective is to build 10 clusters and preserve and revitalize 2 million hectares of land. They also aim to provide 30,000 jobs to indigenous communities and the necessary infrastructure to support them. ASF currently operates two sawmills and is in negotiations to acquire two more and build a new one.

They also own 40,000 hectares of forest. By controlling the entire value chain, from forest to finished product, ASF is able to capture more value than its competitors. Their logistics strategy involves on-site production and using barges and ports in the Northern Arc to reduce transportation costs.

ASF's history includes acquiring an abandoned sawmill and renovating it, as well as acquiring forestland and reforesting degraded land. They currently employ over 500 people and are one of the largest private employers in the state