# ASHIRASE

- **Website:** <https://ashirase.com>
- **Primary alias:** `ashirase.com`
- **Founded:** 2021
- **Employees:** 2+
- **Location:** Japan
- **Company kind:** PRIVATELY HELD

## Description

Ashirase, Inc. develops accessible navigation technology for people who are blind or visually impaired. Its flagship product, ASHIRASE, is a shoe-mounted haptic navigation system designed to make walking and finding new destinations more intuitive. Devices attached to both shoes use motion sensors to detect the wearer’s orientation and provide directional guidance through vibrations on the feet. This hands-free approach helps users keep their hearing available for surrounding sounds, supporting awareness while walking.

The ASHIRASE smartphone app lets users set destinations, choose routes with fewer turns, and save familiar paths. It also offers AI-based suggestions for places of interest, image recognition, customizable vibration intensity, and optional audio alerts for features such as intersections and railway crossings. The app is designed for accessibility and works with screen readers. To begin, users attach the devices to their shoes, select a destination in the app, and follow the vibration cues. The lightweight, USB-C rechargeable devices fit dress shoes and sneakers.

## Industries

- 🖥 Computers Electronics and Technology _(under Computers Electronics and Technology)_
- 🖥 Computers Electronics and Technology

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idAtWJtjD-/w/471/h/103/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1791824364601)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| White | #ffffff | light |
| Red | #fe0000 | accent |
| Regal Blue | #004366 | dark |

## Fonts

- Helvetica Neue — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idAtWJtjD-/w/1500/h/500/idZkDWkcLd.jpeg?c=1bxid64Mup7aczewSAYMX&t=1767224120648)

---

_Source: <https://brandfetch.com/ashirase.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._