# Asics

- **Website:** <https://asics.hk>
- **Primary alias:** `asics.hk`

## Description

ASICS Group, founded in 1949, is dedicated to nurturing youth through sports to benefit society. With a vision to "Create Quality Lifestyle through Intelligent Sport Technology," ASICS offers goods and services that promote healthy and fulfilling lifestyles globally. The brand's origins trace back to Mr. Kihachiro Onitsuka's creation of the first basketball shoe in the 1950s, emphasizing the importance of athletic footwear. Throughout its history, ASICS has evolved, merging with other companies in 1977 to become ASICS Corporation, embodying the philosophy of "Anima Sana In Corpore Sano" (A Sound Mind in a Sound Body). Innovation continued with the introduction of GEL-based running shoes in the 1980s, showcasing cutting-edge technology. The establishment of the ASICS Research Institute of Sports Science in 1990 further illustrates the brand's commitment to scientific advancements in sports gear. Celebrating its 100th anniversary in 2018, ASICS honors its founder's legacy by supporting the development of young minds and bodies worldwide.

## Industries

- 🛍 E-commerce and Shopping
- 🏈 Sports
- 🏈 Running _(under Sports)_
- 🏝 Lifestyle
- 🏝 Fashion and Apparel _(under Lifestyle)_

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idc9qgSlbS/w/110/h/37/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1719650224848)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Navy Blue | #000066 | accent |
| Diesel | #080000 | dark |
| White | #ffffff | light |

## Fonts

- var(--typeHeaderPrimary) — asset _(custom)_
- var(--typeBasePrimary) — asset _(custom)_

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_Source: <https://brandfetch.com/asics.hk>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._