# Smokeless World

- **Website:** <https://asmokelessworld.com>
- **Primary alias:** `asmokelessworld.com`

## Description

BAT (British American Tobacco) is on a transformative journey encapsulated in its Omni™ initiative, aimed at creating a smokeless world for adult consumers. With a core mission of reducing the health impacts associated with combustible tobacco, BAT is fostering innovation in smokeless alternatives, including heated products, vapour products, and oral nicotine pouches. By emphasizing Tobacco Harm Reduction (THR), BAT informs consumers about the benefits of switching from traditional smoking to less risky options.

The Omni™ serves as an extensive resource for stakeholders—scientists, public health authorities, regulators, and policymakers—to engage with BAT’s commitment to science and transparent dialogue. It organizes vital information across nine chapters, addressing the pressing questions surrounding THR and showcasing the scientific advancements that support BAT's smokeless products. With a goal to achieve a 50% revenue stream from these products by 2035, BAT is determined to lead in the transition from cigarettes, building a sustainable future for tobacco consumers.

## Industries

- 🏝 Lifestyle
- 🏝 Tobacco _(under Lifestyle)_

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idKhBBu_Hb/w/820/h/254/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1789198228361)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Kumera | #795c24 | accent |
| Black Pearl | #061d2e | dark |
| White | #ffffff | light |

## Fonts

- var(--batcom-typography-h1-family) — asset _(custom)_
- var(--batcom-font-face-3-name) — asset _(custom)_

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_Source: <https://brandfetch.com/asmokelessworld.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._