# Assetica

- **Website:** <https://assetica.net>
- **Primary alias:** `assetica.net`

## Description

Assetica is an independent business valuation firm serving clients across the UAE, UK and international markets, with headquarters in Dubai and London. Led by Bill Anderson FCCA, formerly Global CFO of Royal Bank of Scotland’s corporate banking division, the practice applies financial expertise to produce precise, defensible valuations. Assetica reports more than 30 years of combined experience, over 500 valuations completed and clients in more than 15 countries.

The firm provides valuations for businesses and assets, including share, tax, IFRS, intangible asset, ESOP and family office valuations, as well as purchase price allocation and goodwill impairment testing. Related advisory services include due diligence, financial modelling, business structuring and planning, strategic value advisory, feasibility studies, and support for mergers and acquisitions. Assetica also assists with buyer and seller negotiations and prepares investor-ready pitch decks.

Serving businesses across industries, Assetica emphasizes tailored consultations, analytical tools, regulatory compliance and timely, transparent reporting. Its services are designed to support informed decisions involving investment, growth, transactions and business exits.

## Industries

- 💰 Finance
- 💰 Accounting and Auditing _(under Finance)_
- 📊 Business and Consumer Services
- 📊 Business Services _(under Business and Consumer Services)_

## Links

- [facebook](https://facebook.com/profile.php?id=61561152382508)
- [instagram](https://instagram.com/assetica_net)
- [linkedin](https://linkedin.com/company/asseticallc)
- [twitter](https://twitter.com/Assetica_net)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id1gVGB1jz/w/522/h/132/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1793372401859)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id1gVGB1jz/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1793372401974)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Tangaroa | #022241 | accent |
| Black | #000000 | dark |
| Maize | #f7ddaa | light |

## Fonts

- Arial — asset _(custom)_
- var(--font-body) — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id1gVGB1jz/w/1500/h/500/id4xklLY_h.jpeg?c=1bxid64Mup7aczewSAYMX&t=1793372402116)

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_Source: <https://brandfetch.com/assetica.net>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._