# Asset Planning

- **Website:** <https://assetplanninginc.com>
- **Primary alias:** `assetplanninginc.com`

## Description

Asset Planning, Inc. is a fiduciary financial planning and wealth management firm based in Los Alamitos, California. Its all-women team provides personalized guidance designed around each client’s goals, values, and circumstances. The firm emphasizes trusted relationships, accessible support, and advice that puts clients’ best interests first. It works with people at different stages of life, including those beginning to plan, facing major changes, preparing for retirement, or managing generational wealth.

Services include customized investment management, financial planning, retirement planning, tax strategies, and analysis of Social Security and pension choices. The team also helps clients evaluate workplace retirement plans, including 401(k), 403(b), and 457 accounts, and consider whether a rollover may be appropriate. Financial planning begins with identifying goals, developing a plan, selecting suitable investments, and adjusting the approach as circumstances change.

Clients can meet with advisors in person or remotely, using secure technology to stay connected and access updates. Asset Planning offers a free consultation and is located at 4281 Katella Avenue, Suite 203, Los Alamitos, California.

## Industries

- 💰 Finance
- 💰 Financial Planning and Management _(under Finance)_

## Links

- [linkedin](https://linkedin.com/company/assetplanning)
- [instagram](https://instagram.com/assetplanning)
- [facebook](https://facebook.com/Asset-Planning-Inc)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id_GUd1n_f/w/190/h/121/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1790439896874)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id_GUd1n_f/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1790439896945)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Boston Blue | #4183c4 | accent |
| Korma | #9c4d10 | dark |
| White | #ffffff | light |

## Fonts

- Arial — asset _(custom)_
- adonis-web — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id_GUd1n_f/w/3280/h/1180/idl4AxST96.jpeg?c=1bxid64Mup7aczewSAYMX&t=1790439897344)

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_Source: <https://brandfetch.com/assetplanninginc.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._