# Asset Strategy

- **Website:** <https://assetstrategy.com>
- **Primary alias:** `assetstrategy.com`
- **Employees:** 11+
- **Location:** Natick, Massachusetts, United States
- **Company kind:** PRIVATELY HELD

## Description

Asset Strategy is an independent wealth management and financial planning firm based in Wayland, Massachusetts. The firm serves individuals, families, retirees, business owners, and nonprofits with fiduciary, fee-based advice designed around clients’ needs and financial goals. Its approach brings investment, tax, retirement, estate, insurance, and business planning together, with an emphasis on risk management and coordinated guidance.

Services for individuals and families include portfolio management, financial and retirement income planning, tax reduction strategies, estate and legacy planning, insurance reviews, college planning, and charitable wealth planning. The firm also offers guidance on alternative investments and strategies involving 1031 exchanges, opportunity zones, and private capital. For businesses and nonprofits, services include retirement plan consulting, plan management and optimization, employee financial education, business succession and exit planning, tax planning, insurance, executive benefits, and cash management.

Asset Strategy provides flat-fee strategy tracks and self-service resources, including a portfolio risk analysis, financial wellness tools, calculators, planning guides, videos, a podcast, and events. Clients can also access their accounts online.

## Industries

- 💰 Investing _(under Finance)_
- 💰 Finance

## Links

- [youtube](https://youtube.com/c/AssetStrategyAdvisors)
- [facebook](https://facebook.com/people)
- [twitter](https://twitter.com/AssetStrategy)
- [linkedin](https://linkedin.com/company/asset-strategy-advisors)
- [instagram](https://instagram.com/asset_strategy)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idisTzoUfU/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1790447877156)
- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idisTzoUfU/w/180/h/180/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1754494638441)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Blue | #0400ff | accent |
| Cello | #1c3956 | dark |
| Laser Lemon | #fcff6a | light |

## Fonts

- Open Sans — asset _(google)_
- Arimo — asset _(google)_
- Exo 2 — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idisTzoUfU/w/1584/h/396/id8Li_LlKL.jpeg?c=1bxid64Mup7aczewSAYMX&t=1765564286978)

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_Source: <https://brandfetch.com/assetstrategy.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._