# Assurity - **Website:** - **Primary alias:** `assurity.us` - **Location:** Bradenton, Florida, United States ## Description Assurity Financial Group is a financial services firm based in Bradenton, Florida, focused on helping retirees and pre-retirees plan for financial freedom. Drawing on more than 50 years of combined industry experience, the team develops customized, written retirement income plans designed to protect and grow clients’ assets and provide dependable income throughout retirement. Its approach emphasizes taking time to understand each client’s goals and avoiding excessive or unnecessary risk. The firm offers comprehensive retirement planning, investment management, life planning, estate planning, and retirement-focused tax preparation and planning. It also provides insurance products intended to help protect against loss and offer growth potential, including conservative options aimed at limiting exposure to market instability. Assurity Financial Group shares educational resources through articles, videos, calculators, and a retirement guide, covering topics such as Social Security, taxes, and preparing for life after work. Founded and led by David Appleby, who holds ChFC and CLU designations, the firm invites clients to connect with an advisor to discuss their financial plans. ## Industries - 💰 Finance - 💰 Financial Planning and Management _(under Finance)_ ## Logos & icons - logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idzRaXpj6K/w/309/h/66/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1790448097649) ## Colors | Name | Hex | Theme | | --- | --- | --- | | Gray | #888888 | dark | | Silver | #cccccc | light | | Jewel | #146031 | accent | ## Fonts - Lato — asset _(google)_ - Helvetica Neue — asset _(custom)_ --- _Source: _ _See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._