# Astra Financial - **Website:** - **Primary alias:** `astrafinancial.ca` ## Description Astra Financial Services is an independent financial planning firm based in Regina, Saskatchewan, focused on helping people make confident decisions about retirement and family wealth. Founded by Zena Amundsen, the firm works primarily with people approaching or living in retirement who want to understand whether they have enough, how to create income, and how taxes and investments fit into their plans. Astra offers retirement and income planning, tax planning, CPP and OAS timing advice, investment management, and cash-flow planning. Its approach begins with a retirement income plan, then builds an investment strategy around when money will be needed and the risks that matter. The firm uses a three-ladder portfolio approach, evidence-based investment principles, and lower-cost investments where appropriate. Astra provides fee-only financial planning and fee-based investment management, aiming to keep recommendations focused on clients’ interests. Its team includes CFP® professionals and a Certified Cash Flow Specialist. Beyond personal advice, Astra shares financial education through its blog, Astra University, a retirement-planning workbook, and The Heart of Your Retirement podcast. ## Industries - 💰 Finance - 💰 Financial Planning and Management _(under Finance)_ ## Logos & icons - logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/iduiz8qm3x/w/673/h/381/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1790440453637) ## Colors | Name | Hex | Theme | | --- | --- | --- | | Woodsmoke | #121416 | dark | | Athens Gray | #f3f3f6 | light | | Cerulean | #0693e3 | accent | ## Fonts - monospace — asset _(custom)_ --- _Source: _ _See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._