The Astronomical Society of the Pacific (ASP), based in San Francisco, CA, is a brand dedicated to promoting public interest and engagement in the field of astronomy. With a mission to make astronomy accessible to all, regardless of age, gender, background, ethnicity, economic status, or abilities, ASP believes in the democratic nature of this science. ASP offers a wide range of materials, resources, and programs to foster public science interest and literacy through the awe-inspiring field of astronomy.

Their educational programs cater to various age groups, from preschool to K-12 students, amateur astronomers, and even scientists. Through workshops, courses, webinars, and educational activities, ASP provides comprehensive learning opportunities. Additionally, ASP supports citizen science initiatives, encourages engagement in research, and offers resources for informal educators.

They also publish the Mercury magazine, which covers astronomy-related topics. As a brand, the Astronomical Society of the Pacific envisions a world where people from all backgrounds can actively participate in and share their passion for astronomy. With their commitment to diversity and inclusion, ASP is dedicated to inspiring curiosity and spreading knowledge about the universe