Asurion is a leading provider of device protection and support services based in the United States. The company's headquarters is located in Nashville, Tennessee. Founded in 1994, Asurion started as a small insurer offering mobile phone protection to consumers.

Over the years, it expanded its services to cover a wide range of devices, including smartphones, tablets, appliances, and consumer electronics. Today, the company is considered the global leader in device protection, serving over 300 million customers worldwide. Asurion's main products and services include device protection plans, technical support, and repair/replacement services.

Customers can purchase protection plans for their devices, which provide coverage against accidental damage, loss, theft, and mechanical breakdowns. In case of any issues, Asurion offers fast and convenient support through its network of repair centers, online resources, and call centers. On a global scale, Asurion operates through various subsidiaries and partnerships.

It has established joint ventures with major wireless carriers and retail partners to provide comprehensive device protection solutions. Some notable partnerships include collaborations with Verizon, AT&T, Sprint, and Walmart. These partnerships have helped Asurion gain a significant market presence and expand its customer base.

In terms of market position, Asurion holds a dominant position in the device protection industry. Its global sales and customer base have continued to grow steadily, thanks to its strong brand reputation and high-quality services. The company faces competition from other device protection providers, such as SquareTrade and ProtectCELL, but its innovative offerings and wide network of partners give it a competitive edge.

In recent years, Asurion has focused on expanding its services beyond device protection. It has introduced new initiatives to support digital life and connected devices, including smart home technology and Internet of Things (IoT) devices. These strategic moves have allowed the company to diversify its revenue streams and stay ahead in the rapidly evolving technology landscape.

As of the latest updates, Asurion remains a trusted partner for device protection and support services globally. Through its continuous innovation and strong customer focus, the company strives to provide peace of mind and ensure a seamless experience for its customers