# ATHLETA

- **Website:** <https://athleta.co.jp>
- **Primary alias:** `athleta.co.jp`

## Description

ATHLETA is a sportswear brand whose identity is rooted in Brazilian football, presented on its official site as “A Camisa Brasileira Tricampeã Mundial,” or the Brazilian shirt of three-time world champions. The brand offers seasonal apparel collections, including autumn-winter and spring-summer ranges, as well as football footwear and lifestyle products. Its O Rei Label focuses on more mature-style clothing, while BomBR is featured as a separate product line. Customers can shop through ATHLETA’s online store and Harajuku store, and the site also provides an easy-order system for customized uniforms. ATHLETA highlights its relationships with sponsored athletes and clubs, reflecting its connection to sport and teamwear. The brand’s featured initiatives include a sustainable-lifestyle project linked to the United Nations Sustainable Development Goals and ATHLETADENHAM, a brand launched with DENHAM. Through its product categories, custom-order services, retail channels, and collaborations, ATHLETA serves customers looking for sportswear, football gear, lifestyle apparel, and team uniforms.

## Industries

- 🏝 Lifestyle
- 🏝 Fashion and Apparel _(under Lifestyle)_
- 🏈 Sports
- 🏈 Soccer _(under Sports)_

## Links

- [facebook](https://facebook.com/athleta.jp)
- [twitter](https://twitter.com/athleta_jp)
- [youtube](https://youtube.com/c/ATHLETA10)
- [instagram](https://instagram.com/athleta.jp)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idM5-rGPl6/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1791502352801)
- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idM5-rGPl6/w/221/h/60/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1791502352725)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Olive Green | #aeb35d | accent |
| Mine Shaft | #252525 | dark |
| Jordy Blue | #81cef1 | light |

## Fonts

- Helvetica Neue — asset _(custom)_
- ヒラギノ角ゴ Pro W3 — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idM5-rGPl6/w/1500/h/500/idQCIl_mVH.jpeg?c=1bxid64Mup7aczewSAYMX&t=1791502352935)

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_Source: <https://brandfetch.com/athleta.co.jp>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._