# Auction Today

- **Website:** <https://auctiontoday.app>
- **Primary alias:** `auctiontoday.app`

## Description

Auction Today is a Shopify app that helps merchants run branded auctions directly in their online stores. Designed for unique, scarce, and high-demand products, it lets buyers compete for items while helping sellers discover what the market is willing to pay. Auctions are managed within the merchant’s store, keeping the shopping experience and customer records on Shopify rather than sending bidders to eBay.

Merchants can select products, set starting bids, reserve prices and end times, and schedule auctions. The app automates bidding, winner notifications and checkout handoff, with features including proxy bidding, buy-now prices, near-close extensions, multi-currency support, and customizable auction widgets. Additional tools include Make an Offer, refundable bidder deposits, approved and blocked bidder lists, and penny-auction credits. Integrations with Klaviyo and Mailchimp support auction marketing.

Auction Today offers a free plan and paid plans for growing sellers, alongside setup guidance and customer support. The company says it serves more than 1,000 active merchants worldwide and has a 4.9-star Shopify App Store rating.

## Industries

- 🛍 E-commerce and Shopping
- 🛍 Auctions _(under E-commerce and Shopping)_

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idH4oqR033/w/820/h/227/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1793299103721)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Electric Violet | #7130f0 | accent |
| Heliotrope | #a676ff | light |
| Port Gore | #21183f | dark |

## Fonts

- Plus Jakarta Sans — asset _(custom)_
- Poppins — asset _(google)_
- var(--heading-font) — asset _(custom)_

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_Source: <https://brandfetch.com/auctiontoday.app>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._