@aukeys.com
Aukey operates as a cross-border electronic commerce company.
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AUKEY is a brand that aims to lead Chinese brands into the global market. The English name AUKEY is a combination of AU, meaning gold, and KEY, meaning key. It symbolizes a golden key.
In Chinese, AUKEY means the proud cornerstone. The founder, Lu Hai Chuan, hopes that AUKEY can become a cornerstone that the Chinese people are proud of and can lead Chinese brands to the world. As an internet brand operator, AUKEY Technology has a mission to lead Chinese brands to the world.
They have built a multi-brand system with comprehensive operational capabilities, digital support capabilities, supply chain management capabilities, and a flexible organizational structure. They have created series of brands of 3C digital products, power tools, sports and health products, and household appliances that are aesthetically pleasing, of high quality, and technologically advanced. These products are mainly sold through platforms like Amazon, engaging in cross-border B2C business.
AUKEY places a high emphasis on technological innovation and has accumulated hundreds of invention, utility model, and appearance patents. They have been recognized as a national high-tech enterprise, a national e-commerce demonstration enterprise, and a Guangdong Engineering Technology Research Center. In terms of brand and product, AUKEY has formed a brand system that cross-develops multiple categories and brands to meet the diverse needs and high-quality requirements of end customers.
Their products are widely recognized in overseas markets, especially in North America, Europe, and the Middle East. AUKEY not only empowers upstream manufacturers through technological innovation and retail model innovation but also contributes to the transformation and upgrade of the manufacturing industry. This has resulted in the continuous improvement of the brand's global influence.
AUKEY has received numerous awards, including the German Red Dot Design Award and the German iF Design Award for several consecutive years. They have also been listed for three consecutive years in the BrandZβ’ Top 50 Chinese Brands Going Global jointly released by WPP, the world's largest communication group, and Google. In 2019, three of their brands were listed in the Amazon Global Store China Export Cross-border Brands Top 100, making them representative of Chinese brands expanding globally
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