# Aura

- **Website:** <https://aura.finance>
- **Primary alias:** `aura.finance`

## Description

Aura Finance is a holistic and innovative brand that offers a range of products and services for individuals looking to align their chakras and optimize their DeFi experiences. The brand's flagship product, Aura, focuses on boosting the yield potential and governance power of DeFi stakeholders, starting with Balancer. With Aura, users can provide liquidity on Balancer and deposit their Balancer Pool Tokens (BPTs) to earn Balancer trading fees, boosted BAL rewards, and AURA tokens. By lock voting their AURA tokens, users can gain voting power and actively participate in governing the protocol. Additionally, Aura enables users to stake their BAL and boost their rewards by converting them into auraBAL. By staking auraBAL, users can not only receive veBAL rewards and a share of system revenue, but also contribute to the success and power of the Aura protocol. Aura also empowers users to harness its capabilities to build exciting products, as Aura pools support the ERC-4626 standard for optimal composability. With Aura's decentralized governance model, the community has the ability to control the direction of the Aura community, treasury, and protocol, and even direct the flow of Balancer incentives through Balancer Gauge Voting. Users can also utilize protocol-owned veBAL to vote on Balancer proposals through meta governance. As the Aura brand continues to evolve, users can stay up to date on the latest developments by joining the Aura Community through Discord and Twitter. Take the next step towards a holistic and empowering DeFi journey with Aura Finance.

## Industries

- 💰 Finance
- 💰 Investing _(under Finance)_

## Links

- [twitter](https://twitter.com/aurafinance)
- [github](https://github.com/aurafinance)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idNwEcOpon/w/64/h/64/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1752419947327)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idNwEcOpon/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1752419947490)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Medium Purple | #8742e4 | accent |
| Windsor | #3b0a86 | dark |
| White | #ffffff | light |

## Fonts

- sans-serif — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idNwEcOpon/w/1500/h/500/idEcNn7rPZ.jpeg?c=1bxid64Mup7aczewSAYMX&t=1752419947746)

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_Source: <https://brandfetch.com/aura.finance>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._