# Auror

- **Website:** <https://auror.co>
- **Primary alias:** `auror.co`
- **Claimed:** yes
- **Founded:** 2012
- **Employees:** 51+
- **Location:** Auckland, Auckland, New Zealand
- **Company kind:** PRIVATELY HELD

## Description

Auror is a leading brand in the retail industry, offering a comprehensive platform designed to improve safety, productivity, and profitability for retailers. With thousands of stores using Auror, it has become the go-to solution for Loss Prevention teams. Auror's Retail Crime Intelligence & Loss Prevention Platform provides a range of powerful tools and features. Their Incident Reporting feature offers a reporting experience that teams will love to use, making it easier to gather and manage crucial information. The Investigations feature allows teams to build, collaborate, and resolve more cases in a secure platform. Proactive crime prevention is made possible with real-time Alerts & Notifications. The Reports & Dashboards feature provides insights that help retailers make informed decisions. Auror also offers integrations with innovative industry solutions to put an end to crime for good. By empowering the retail community, Auror enables retailers to prevent crime, reduce loss, and make their stores safer. Join the movement against retail crime today and become part of the Auror community.

## Industries

- 🖥 Programming and Developer Software _(under Computers Electronics and Technology)_
- 🖥 Computers Electronics and Technology

## Links

- [twitter](https://twitter.com/AurorHQ)
- [instagram](https://instagram.com/aurorhq)
- [linkedin](https://linkedin.com/company/auror)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/id-gDtPnd-/w/820/h/263/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1777836962492)
- auror_primary_badge_rgb — SVG, PNG — [download](https://cdn.brandfetch.io/id-gDtPnd-/theme/light/idV4qAgxH4.svg?c=1bxid64Mup7aczewSAYMX&t=1777836657375)
- auror-badge-logo@2x _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id-gDtPnd-/w/800/h/801/theme/dark/icon.png?c=1bxid64Mup7aczewSAYMX&t=1777836855100)
- auror_secondary_inverse_horizontal_logo_rgb _(primary)_ — SVG, PNG — [download](https://cdn.brandfetch.io/id-gDtPnd-/idY8UyOdFV.svg?c=1bxid64Mup7aczewSAYMX&t=1777836945769)
- auror_primary_horizontal_logo_rgb _(primary)_ — SVG, PNG — [download](https://cdn.brandfetch.io/id-gDtPnd-/theme/light/logo.svg?c=1bxid64Mup7aczewSAYMX&t=1777837001965)
- auror_primary_badge_rgb _(primary)_ — SVG, PNG — [download](https://cdn.brandfetch.io/id-gDtPnd-/theme/dark/symbol.svg?c=1bxid64Mup7aczewSAYMX&t=1777837020090)
- auror_primary_horizontal_logo_rgb _(primary)_ — SVG, PNG — [download](https://cdn.brandfetch.io/id-gDtPnd-/theme/light/symbol.svg?c=1bxid64Mup7aczewSAYMX&t=1777837034159)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Black Pearl | #04122d | brand |
| Confetti | #e5d45e | — |
| School bus Yellow | #fed900 | accent |

## Fonts

- Lexend — asset _(google)_
- Arial — asset _(custom)_
- Inter — asset _(google)_
- Inter — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id-gDtPnd-/w/1500/h/500/idVH2JGzJA.jpeg?c=1bxid64Mup7aczewSAYMX&t=1772681178532)

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_Source: <https://brandfetch.com/auror.co>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._