# Aurora

- **Website:** <https://aurora.tech>
- **Primary alias:** `aurora.tech`
- **Other aliases:** `US0517741072`, `US0517741155`, `AUR`, `AUROW`
- **Verified:** yes
- **Founded:** 2017
- **Employees:** 1,001+
- **Location:** Mountain View, California, United States
- **Company kind:** PUBLIC COMPANY

## Description

Aurora is a brand that prioritizes safety above all else. They are dedicated to the development and deployment of self-driving technology that is both transformative and safe. With a strong emphasis on safety, Aurora recognizes the importance of protecting lives on the road. Tragically, over 1 million people lose their lives in road traffic crashes worldwide, and nearly 40,000 Americans die on American roadways every year. To address this issue, Aurora has introduced the industry's first Safety Case Framework for autonomous trucks and passenger vehicles. This framework consists of hundreds of claims that cover the safety of their organization, operations, products, and technology development. By implementing this framework, Aurora ensures that safety and integrity are at the forefront of their beliefs, behaviors, and decisions. They are committed to creating a strong safety culture, empowering their employees, and managing safety risks through their Safety Management System. With Aurora, you can trust that their self-driving technology is developed and deployed with utmost safety in mind.

## Industries

- 🖥 Programming and Developer Software _(under Computers Electronics and Technology)_
- 🖥 Computers Electronics and Technology

## Links

- [linkedin](https://linkedin.com/company/auroradriver)
- [twitter](https://twitter.com/aurora_inno)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id9a2QCOju/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1667820778506)
- logo _(primary)_ — SVG, PNG — [download](https://cdn.brandfetch.io/id9a2QCOju/theme/dark/logo.svg?c=1bxid64Mup7aczewSAYMX&t=1667820778677)
- logo _(primary)_ — SVG, PNG — [download](https://cdn.brandfetch.io/id9a2QCOju/theme/light/logo.svg?c=1bxid64Mup7aczewSAYMX&t=1668074998120)
- symbol _(primary)_ — SVG, PNG — [download](https://cdn.brandfetch.io/id9a2QCOju/theme/dark/symbol.svg?c=1bxid64Mup7aczewSAYMX&t=1668074998911)
- symbol _(primary)_ — SVG, PNG — [download](https://cdn.brandfetch.io/id9a2QCOju/theme/light/symbol.svg?c=1bxid64Mup7aczewSAYMX&t=1668074999691)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| White | #ffffff | light |
| Bay of Many | #244784 | accent |

## Fonts

- Muli — asset _(custom)_
- Libre Franklin — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id9a2QCOju/w/1500/h/500/id8s5lFHr7.jpeg?c=1bxid64Mup7aczewSAYMX&t=1635933595569)

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_Source: <https://brandfetch.com/aurora.tech>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._