# Auto Trader

- **Website:** <https://autotrader.co.nz>
- **Primary alias:** `autotrader.co.nz`

## Description

Auto Trader is New Zealand's leading automotive-only website, proudly 100% Kiwi owned and operated. With over 40 years of experience in the industry, Auto Trader has revolutionized the way cars are bought and sold in New Zealand. The company's story began in 1981 when founder Ed Lamont recognized the need for a magazine where private sellers and dealers could showcase their vehicles with actual photographs. This concept quickly gained traction and established Auto Trader as a household name across the country. In 1993, Auto Trader changed hands and evolved into a glossy full-color magazine under the ownership of ACP Media. However, in 2019, Auto Trader returned to its Kiwi roots and is now owned by Auto Trader Media Group. Since its launch in 2003, AutoTrader.co.nz has offered a user-friendly platform with a vast selection of vehicles for sale from dealers and private sellers nationwide. Recently, the website underwent a major overhaul to provide users with a state-of-the-art buying and selling experience. Today, Auto Trader remains the go-to destination for car buyers and sellers, with hundreds of thousands of monthly visitors. Selling your car is easy and affordable, with prices starting at only $20. Trust Auto Trader to deliver a seamless and secure automotive shopping experience in New Zealand.

## Industries

- 🛍 E-commerce and Shopping
- 🛍 Classifieds _(under E-commerce and Shopping)_
- 🏎 Vehicles
- 🏎 Automotive Industry _(under Vehicles)_

## Links

- [instagram](https://instagram.com/autotradernz)
- [facebook](https://facebook.com/Autotrader.co.nz)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idmKBG8Zff/w/384/h/92/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1790021829930)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idmKBG8Zff/w/1492/h/1492/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1790021830165)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Coral Red | #ff3b47 | accent |
| Mine Shaft | #333333 | dark |
| White | #fefefe | light |

## Fonts

- Inter — asset _(google)_
- var(--font-display) — asset _(custom)_

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_Source: <https://brandfetch.com/autotrader.co.nz>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._