Aveda, founded in 1978, is a well-known American beauty brand with a focus on natural and sustainable products. The company's headquarters is located in Blaine, Minnesota, United States. Aveda was established by Horst Rechelbacher, a visionary who aimed to create high-quality and eco-friendly beauty products.

Aveda offers a wide range of products and services catered towards hair care, skincare, body care, makeup, and fragrance. Their extensive product lineup includes shampoos, conditioners, styling products, moisturizers, cleansers, toners, masks, lipsticks, and perfumes. These products are derived from plant-based ingredients and are free from harmful chemicals.

On a global scale, Aveda operates through various subsidiaries, joint ventures, and partnerships. The company has multiple salons and spas, known as Aveda Experience Centers, across the United States and around the world. Furthermore, Aveda collaborates with professional salons, beauty retailers, and online platforms to distribute its products.

They also have a substantial e-commerce presence, allowing customers to purchase directly from their website. Aveda holds a significant market position in the beauty industry, particularly in the realm of eco-friendly and natural products. The brand's commitment to sustainability and incorporating organic ingredients has helped it stand out amongst competitors.

Aveda's global sales have seen consistent growth over the years, and its reputation continues to soar. Over the course of its history, Aveda has achieved several noteworthy milestones. In 1993, the company became the first beauty brand to use 100% post-consumer recycled PET packaging.

In 2007, Aveda joined the Estée Lauder Companies, which further strengthened its market presence and capabilities. Currently, Aveda remains at the forefront of the beauty industry. Continuing its commitment to sustainability, the brand is constantly innovating and introducing new products and services.

Aveda regularly engages in philanthropic initiatives, such as Earth Month celebrations to raise funds for environmental causes. The brand's popularity and positive reputation continue to serve as a driving force behind its growth and success