# Avon Worldwide - **Website:** - **Primary alias:** `avonworldwide.com` - **Verified:** yes - **Employees:** 10,001+ - **Location:** Northampton, England, United Kingdom - **Company kind:** PUBLIC COMPANY ## Description Avon Worldwide is a multinational beauty, personal care, and household products company based in the United Kingdom. Founded in 1886 by David H. McConnell, Avon has established itself as one of the largest direct-selling companies globally. Initially named the California Perfume Company, Avon was created with the goal of providing women with an opportunity to earn their own income by selling products door-to-door. The company experienced significant growth in its early years, expanding its operations to several countries. In 1939, the company was renamed Avon after the birthplace of McConnell's favorite playwright, William Shakespeare. Avon's headquarters is located in London, United Kingdom. The company operates through a decentralized structure, with regional markets managing their own operations under the guidance of the global leadership team at the headquarters. This structure allows Avon to adapt its strategies and products to specific markets efficiently. Avon offers a wide range of products, including cosmetics, skincare, fragrances, personal care, and home products. The company is particularly well-known for its Avon Lady network, which consists of independent sales representatives who sell Avon products directly to consumers around the world. On a global scale, Avon operates in over 100 countries. The company has established numerous subsidiaries, joint ventures, and partnerships to strengthen its presence and reach in various markets. Some noteworthy subsidiaries include Avon Products Inc. In terms of market position, Avon is a leading player in the beauty industry, particularly in the direct-selling segment. The company has consistently ranked among the top direct-selling companies globally, leveraging its strong sales network and brand recognition. However, Avon faces intense competition from other beauty and personal care companies, both through direct selling and traditional retail channels. Over the years, Avon has undergone several major events and changes to support its growth. In recent years, the company has focused on improving its digital capabilities and enhancing its e-commerce presence to meet changing consumer preferences. Avon has also revamped its product lineup to align with evolving beauty trends and demands. As for the company's current status, Avon has been acquired by Natura & Co, a Brazilian beauty conglomerate, in 2020. This acquisition has positioned Avon as part of a larger global beauty group, enabling the company to leverage Natura & Co's resources and expertise. Avon continues to operate as a separate brand under the umbrella of Natura & Co, with a renewed focus on sustainability and social responsibility. In conclusion, Avon Worldwide, headquartered in the United Kingdom, is a prominent direct-selling beauty and personal care company with a global presence. With a history spanning over a century, the company has built a strong market position and a loyal customer base. Through its extensive product portfolio and independent sales representative network, Avon has established itself as a leader in the beauty industry. As part of Natura & Co, Avon is well-positioned for future growth and continues to adapt to meet the evolving needs of its customers worldwide. ## Industries - 🏭 Chemical Industry _(under Heavy Industry and Engineering)_ - 🏭 Heavy Industry and Engineering ## Links - [linkedin](https://linkedin.com/company/avon) ## Logos & icons - logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id5fNUrYgA/w/135/h/30/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1667997194527) - logo _(primary)_ — SVG, PNG — [download](https://cdn.brandfetch.io/id5fNUrYgA/theme/light/logo.svg?c=1bxid64Mup7aczewSAYMX&t=1668076849380) - icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id5fNUrYgA/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1667997194650) ## Colors | Name | Hex | Theme | | --- | --- | --- | | Outer Space | #293133 | dark | | White | #ffffff | light | | Hollywood Cerise | #ed008c | accent | ## Imagery - banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id5fNUrYgA/w/2560/h/1211/idVSvpvtAB.jpeg?c=1bxid64Mup7aczewSAYMX&t=1646275400812) --- _Source: _ _See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._