Axe is a brand that is all about attraction. They believe that when you smell good, good things happen. With a focus on inclusivity, mutuality, and progress, Axe is committed to reflecting their values in their advertising and marketing.

They aim to showcase diversity and equality, open up conversations, and support initiatives that advance the equality agenda. Axe's products are designed to make you smell irresistible all day long. They create awesome fragrances that often rewrite the rules of traditional masculine scents by putting a modern twist on classic structures and notes.

With their dual-action technology, their products bust odor and boost fragrance. Not only do they smell amazing, but they also look great on your shelf or in your bag. Axe is also dedicated to sustainability and has set a goal for all their packaging to be recyclable or include recycled materials by 2025.

They are already making significant changes to improve their packaging, such as using infinitely recyclable body spray cans and bottles made from 100% recycled plastic. Axe is committed to making a positive impact on the planet while helping you smell your best