Axel Adventures is a family-run toy store based in Melbourne, VIC that offers kids a gateway into the impossible. Our mission is to inspire imagination and creativity through our wide range of interactive and developmental toys. We believe that the best toys are ones that encourage unstructured play, creativity, and exploration.

With countless ways to play, our toys provide endless fun for the whole family. We understand the importance of toys that inspire imaginative play and make-believe, allowing children to create their own worlds. Axel Adventures was founded in 2018 by Lucy and Geoff, who wanted to provide their son Axel with fun and safe toys that positively impacted his development.

Safety and quality are our top priorities, and we ensure that all our products meet the highest standards. As a family business, we also believe in giving back to children around the world. That's why we regularly donate to charities across the globe.

Join us in our mission to inspire creative thinking and imagination in children everywhere. Explore our ever-evolving range of toys and products and let the adventure begin!