# AxiTrace

- **Website:** <https://axitrace.com>
- **Primary alias:** `axitrace.com`

## Description

AxiTrace is a marketing analytics platform designed for e-commerce businesses that want to understand how advertising contributes to sales. It brings tracking, attribution, ad-spend reporting, fraud detection and recommendations together using the same store order data. Server-side tracking records visits and orders on a first-party domain, helping capture conversions that browser pixels may miss. Its Conversion API verifies, deduplicates and sends conversions to nine advertising platforms, including Meta, Google Ads, TikTok, GA4, Reddit, Pinterest, LinkedIn and Microsoft Ads.

The platform offers data-driven attribution, a unified ads dashboard that compares campaign performance using spend and revenue from recorded orders, and profit and POAS reporting alongside ROAS. Ad fraud detection identifies suspicious bot activity, with optional Google Ads exclusions on Business and Custom plans. An AI Advisor provides written guidance on what to scale or cut, and an MCP Server connects store data to tools such as Claude, ChatGPT and Cursor. AxiTrace also provides server-side GTM hosting, developer documentation, a REST API and SDK, plus free tracking and campaign tools.

## Industries

- 📊 Business and Consumer Services
- 📊 Online Marketing _(under Business and Consumer Services)_
- 🖥 Computers Electronics and Technology
- 📊 Marketing and Advertising _(under Business and Consumer Services)_
- 🖥 Advertising Networks _(under Computers Electronics and Technology)_

## Links

- [github](https://github.com/axitrace)
- [linkedin](https://linkedin.com/company/axitrace)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idXHa5cOan/w/1290/h/449/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1793353981799)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idXHa5cOan/w/200/h/200/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1793353982011)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Flush Orange | #ff7f00 | accent |
| Blue Zodiac | #111d47 | dark |
| White Lilac | #f5f7fc | light |

## Fonts

- var(--font-sans) — asset _(custom)_
- var(--font-sans) — asset _(custom)_

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_Source: <https://brandfetch.com/axitrace.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._