# B-Ex

- **Website:** <https://b-ex.inc>
- **Primary alias:** `b-ex.inc`
- **Employees:** 51+
- **Location:** Japan
- **Company kind:** PRIVATELY HELD

## Description

Experience a new level of beauty in life with b-ex.inc. At b-ex, we are dedicated to creating a memorable "Beauty Life" for our customers through the manufacturing and sale of hair care products for salons. Our goal is to deliver the awe-inspiring beauty and joy at the core of a "Beauty Life" to a wider audience beyond just hair care. In line with this vision, we changed our name from Moltobene to Beauty Experience in 2015 and rebranded as b-ex.inc in March 2021. With a mission to provide "new beauty experiences in life," we offer a range of products in skincare, body care, and other beauty-related areas, aiming to bring a sense of wonder to all aspects of beauty. Join us on this new journey to explore new levels of beauty and experience with b-ex.inc. CEO, Toshihiro Fukui.

## Industries

- ⛑ Pharmacy _(under Health)_
- ⛑ Health

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idwckd1AXA/w/126/h/70/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1733387397438)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Ironstone | #8f4d3d | accent |
| Zeus | #2a2118 | dark |
| Anzac | #e0c449 | light |

## Fonts

- Noto Sans JP — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idwckd1AXA/w/1500/h/500/ida6Ovpirh.jpeg?c=1bxid64Mup7aczewSAYMX&t=1733387397812)

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_Source: <https://brandfetch.com/b-ex.inc>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._