# Baby Central

- **Website:** <https://baby-central.com.sg>
- **Primary alias:** `baby-central.com.sg`

## Description

Baby Central is a brand that brings together the best of the baby and nursery industry. With a team boasting over 100 years of combined experience in both motherhood and working in the baby industry, Baby Central is dedicated to providing parents with the highest quality products and services. Our journey has allowed us to discover and collaborate with numerous incredible brands and innovative products, which we have curated and made available through our platform. From essential baby gear to adorable clothing and toys, Baby Central offers a wide range of products to meet the needs of every parent and baby. We also offer the BFF Club, where members can enjoy exclusive perks and rewards. With free delivery on orders over $50 and excellent customer service, Baby Central is the go-to destination for all your baby and nursery needs.

## Industries

- 🛍 E-commerce and Shopping
- 🏝 Lifestyle
- 🏝 Childcare _(under Lifestyle)_

## Links

- [youtube](https://youtube.com/UCuv5tinyfB9i1mixMjxX4Gw/videos)
- [facebook](https://facebook.com/babycentralsingapore)
- [instagram](https://instagram.com/babycentral_sg)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idyhVCQWjS/w/204/h/36/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1781000116456)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idyhVCQWjS/w/1080/h/1080/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1781000116717)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Royal Blue | #2a62f1 | accent |
| Cornflower Blue | #7b88fa | light |
| Green Leaf | #4f720d | dark |

## Fonts

- var(--font-h1--family) — asset _(custom)_
- Scale — asset _(custom)_

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_Source: <https://brandfetch.com/baby-central.com.sg>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._