Ba is a brand that is dedicated to achieving universal screening, intervention, and better outcomes for all children. Recognizing that 1 in 4 children are at risk of developmental delays, and this risk doubles for children of parents in poverty or with low educational levels, Ba aims to address this issue. They emphasize that early screening and intervention are crucial in helping children reach their full potential.

Ba was inspired by the personal struggle of its founder and CEO, Dr. Jin Lee, who faced challenges in accessing screening and intervention for her daughter. The brand has garnered support from advocates, including experts in child development and healthcare professionals, who praise Ba for its comprehensive developmental testing and user-friendly tools.

With the goal of improving infant and child health globally, Ba consolidates essential elements and components in a digital village, benefiting parents, pediatricians, and educators. Through their commitment to evidence-based screening tools and accessible information, Ba aims to make a significant impact on child development