# BackWell

- **Website:** <https://back-well.com>
- **Primary alias:** `back-well.com`
- **Employees:** 2+
- **Location:** Ramat Hasharon, Tel Aviv, Israel

## Description

BackWell is an innovative brand that specializes in providing creative solutions to the chair industry. With their revolutionary Active Balance Solution, BackWell aims to combat the static sitting that leads to various back problems by introducing real active sitting that engages the user's pelvis. Founded in 2007 by Meir Reingewirtz and Ron Cohen, BackWell benefits from their extensive expertise in research and development. Meir Reingewirtz, a physicist with over 20 years of experience, has worked on significant medical physics projects and holds two patents in the field. Ron Cohen, who joined BackWell to handle the business aspects, has a successful background in wireless communication and technology entrepreneurship. With a passion for motion and innovation, BackWell is dedicated to helping individuals improve their sitting experience and overall well-being. All rights are reserved to BACKWELL.

## Industries

- ⛑ Health
- ⛑ Biotechnology and Pharmaceuticals _(under Health)_
- 🖥 Computers Electronics and Technology
- ⛑ Health _(under Health)_
- ⛑ Nutrition Diets and Fitness _(under Health)_

## Links

- [facebook](https://facebook.com/BackWellActiveChair)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/iddDx1sj6b/w/384/h/144/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1685686564579)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Congress Blue | #014d89 | dark |
| White | #ffffff | light |
| Orient | #005176 | accent |

## Fonts

- Helvetica Neue — asset _(custom)_
- Helvetica Neue — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/iddDx1sj6b/w/1497/h/647/idSKpvNvRd.jpeg?c=1bxid64Mup7aczewSAYMX&t=1635918881415)

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_Source: <https://brandfetch.com/back-well.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._