# Backbone BMX - **Website:** - **Primary alias:** `backbonebmx.com` ## Description Back Bone BMX is an Australian brand that has been at the heart of the BMX scene since 2005, founded by Rhys Williams. Initially starting with a few BMX parts in the back of his ute, Rhys's passion for BMX led him to establish the iconic Back Bone BMX shop in Canberra. What sets Back Bone apart is a commitment to building the BMX community, evident through events, coaching, and their popular podcast, 'The Back Bone Zone'. They are more than just a shop; they are dedicated to fostering a love for BMX and encouraging its growth in a positive way. Through their annual 'ACT Jam' and the creation of their BMX club, Club Back Bone, they have become a pivotal part of the global BMX community. With an online store reaching riders worldwide, Back Bone continues to connect with riders, pack orders, and spread the joy of BMX. Join the Back Bone community and experience the passion that drives this brand forward. ## Industries - 🏈 Sports - 🏈 Extreme Sports _(under Sports)_ - 🏈 Cycling and Biking _(under Sports)_ - 🏝 Lifestyle - 🏝 Fashion and Apparel _(under Lifestyle)_ ## Links - [youtube](https://youtube.com/BackBoneBMXofficial) - [facebook](https://facebook.com/BackBoneBMX) - [instagram](https://instagram.com/backbonebmx) ## Logos & icons - logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idhAkReDbG/w/280/h/90/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1773897970808) - icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idhAkReDbG/w/1000/h/1000/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1773897971001) ## Colors | Name | Hex | Theme | | --- | --- | --- | | Punch | #dd4b39 | accent | | Guardsman Red | #d90000 | dark | | Jagged Ice | #c1e6e6 | light | ## Fonts - Helvetica — asset _(custom)_ - var(--base-font-family) — asset _(custom)_ --- _Source: _ _See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._