# BackInApp

- **Website:** <https://backinapp.com>
- **Primary alias:** `backinapp.com`
- **Founded:** 2015
- **Employees:** 51+
- **Location:** Paris, le-de-France, France
- **Company kind:** PRIVATELY HELD

## Description

BackInApp is a brand that offers a powerful App retargeting solution, aimed at reactivating your app users and increasing engagement and conversions on mobile devices. With BackInApp, you can bring back your inactive app users and turn them into loyal customers. By utilizing App retargeting, BackInApp excels at ad retargeting for users who have already installed your app, helping to boost engagement and conversion rates on mobile platforms. The platform utilizes pre-built scenarios such as targeting inactive app users, users who have abandoned their shopping carts, and more, allowing you to deliver highly personalized messages to different segments of your user base. BackInApp's technology offers benefits such as personalized messages, access to big data, optimization algorithms, fraud management, and plug-and-play integration. Discover the power of App retargeting with BackInApp and enjoy higher click rates, increased ROI, and a more engaged user base.

## Industries

- 📊 Marketing and Advertising _(under Business and Consumer Services)_
- 📊 Business and Consumer Services

## Links

- [twitter](https://twitter.com/backinapp)
- [facebook](https://facebook.com/backinapp)
- [linkedin](https://linkedin.com/company/backinapp)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idYvUuKayJ/w/237/h/37/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1781944468257)
- icon _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idYvUuKayJ/w/400/h/400/theme/dark/icon.png?c=1bxid64Mup7aczewSAYMX&t=1781944468356)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| River Bed | #485860 | accent |
| Black Russian | #000119 | dark |
| Wild Sand | #f4f4f4 | light |

## Fonts

- Raleway — asset _(google)_
- Arial — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idYvUuKayJ/w/1500/h/500/idEaOR4AoF.jpeg?c=1bxid64Mup7aczewSAYMX&t=1781944468542)

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_Source: <https://brandfetch.com/backinapp.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._