# Backstory

- **Website:** <https://backstory.ai>
- **Primary alias:** `backstory.ai`

## Description

Backstory is a revenue intelligence platform designed to help sales and revenue teams make better decisions using the full context of their customer interactions. It reads calls, emails, and CRM records, then connects its answers to the activity, stakeholders, and revenue at stake. Teams can use Backstory to assess pipeline health, identify deal risks, improve forecasting, plan accounts, and qualify opportunities, including against MEDDPICC criteria. Its tools surface stalled deals, changing stakeholder engagement, coverage gaps, and other signals that may affect results, helping teams act before problems become surprises.

The platform also offers deal summaries, engagement scoring, sales analytics, forecasting tools, account planning, and AI-powered sales coaching based on won deals. Users can ask revenue questions through Backstory Assistant and access deal context where they work. Backstory serves executives, sales leaders, revenue operations, IT, and marketing teams, with resources such as an ROI calculator, customer stories, webinars, playbooks, and support. The company emphasizes trusted data, security, and integrations, and offers pricing based on team usage.

## Industries

- 🖥 Computers Electronics and Technology
- 🖥 Artificial Intelligence and Machine Learning _(under Computers Electronics and Technology)_

## Links

- [linkedin](https://linkedin.com/company/backstory-ai)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idZC96Vdte/w/820/h/137/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1793205349965)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idZC96Vdte/w/100/h/100/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1793205350065)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Ebony Clay | #2a303c | dark |
| White | #ffffff | light |
| Wedgewood | #447c93 | accent |

## Fonts

- var(--_typography---font-styles--heading) — asset _(custom)_
- var(--_typography---font-styles--main) — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idZC96Vdte/w/200/h/33/idNhNDY7qR.jpeg?c=1bxid64Mup7aczewSAYMX&t=1793205350158)

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_Source: <https://brandfetch.com/backstory.ai>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._