# Backstory

- **Website:** <https://backstorytech.com>
- **Primary alias:** `backstorytech.com`
- **Founded:** 2020
- **Employees:** 11+
- **Location:** Christchurch, Canterbury, New Zealand
- **Company kind:** PRIVATELY HELD

## Description

Backstory is a brand that aims to restore the positive outcomes of local supply chains, such as economic prosperity, ecological benefits, and positive social connections, to long, fragmented supply chains. The company focuses on using cutting-edge technology, environmental sustainability, and innovative business models to address global challenges. Backstory supports ethical brands in becoming the "stewards of story" by highlighting the heroes of the value chain - the growers and consumers. The team behind Backstory includes experienced professionals like CEO Melissa Baer, with expertise in food and tech industries, and Product & Project Lead Erica Abrie, who has a background in technical consulting. Through their range of services and expertise, Backstory is dedicated to using technology to solve complex problems and promote brand trust. Join their community to stay updated on the latest innovations in value chain technology, sustainability, and business models.

## Industries

- 🖥 Programming and Developer Software _(under Computers Electronics and Technology)_
- 🖥 Computers Electronics and Technology

## Links

- [linkedin](https://linkedin.com/company/81839382)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idLxb1Q7dk/w/820/h/302/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1789357046421)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idLxb1Q7dk/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1715828586291)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Pomegranate | #f34213 | accent |
| Hunter Green | #1b1f10 | dark |
| Spring Wood | #f8f9f4 | light |

## Fonts

- Merriweather — asset _(google)_
- Montserrat — asset _(google)_

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_Source: <https://brandfetch.com/backstorytech.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._