# Back to Blue Initiative

- **Website:** <https://backtoblueinitiative.com>
- **Primary alias:** `backtoblueinitiative.com`

## Description

Back to Blue is a collaborative initiative by Economist Impact and The Nippon Foundation, dedicated to enhancing evidence-based solutions for ocean conservation and promoting sustainability. Focused on tackling pollution issues, Back to Blue emphasizes the urgency of addressing ocean health challenges through innovative measures. The initiative spearheads efforts like "Peak Plastics," advocating for comprehensive reforms to reduce plastic consumption and pollution. By engaging diverse stakeholders, including scientists, policymakers, and investors, Back to Blue aims to bridge the marine pollution data gap through co-designed roadmaps and initiatives. Explore the Plastics Management Index to track global efforts in managing plastic waste and stay updated on latest developments towards a pollution-free ocean with impactful reports and interactive data visualizations. Join the movement towards a cleaner and healthier ocean environment with Back to Blue.

## Industries

- 🧪 Science and Education
- 🧪 Environmental Science _(under Science and Education)_
- 🎗 Community and Society
- 🎗 Philanthropy _(under Community and Society)_

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idlZ9az93I/w/410/h/386/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1757426048630)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Prussian Blue | #00274c | accent |
| Rhino | #333366 | dark |
| Black Squeeze | #f4fbfb | light |

## Fonts

- econ-sans — asset _(custom)_
- Roboto — asset _(google)_

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_Source: <https://brandfetch.com/backtoblueinitiative.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._