# The Badger Herald

- **Website:** <https://badgerherald.com>
- **Primary alias:** `badgerherald.com`

## Description

The Badger Herald is an independent student newspaper serving the University of Wisconsin–Madison community and publishing since 1969. Its coverage focuses on campus life and the wider Madison area, with reporting on university affairs, city and state government, science, investigations and other local issues. Readers can also find opinion columns, letters to the editor, op-eds and point-counterpoint pieces presenting perspectives on current topics.

The publication offers extensive sports coverage, including Badgers men’s and women’s teams, as well as club sports. Its ArtsEtc section explores art, music, film, food and fashion, while features and banter provide additional student-focused stories. The Herald publishes multimedia content, including videos, podcasts and short-form pieces, alongside its online articles and print editions. Visitors can browse past editions, join the mailing list, learn about the staff and find ways to get involved. The newspaper also invites readers to support its work through donations and offers advertising opportunities, sustaining independent reporting by student journalists.

## Industries

- 📰 News and Media

## Links

- [twitter](https://twitter.com/badgerherald)
- [youtube](https://youtube.com/user/badgerherald)
- [facebook](https://facebook.com/badgerherald)
- [instagram](https://instagram.com/badgerherald)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idPM_QKgj7/w/2001/h/706/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1790863943793)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idPM_QKgj7/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1790863944294)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Mariner | #2c7fd0 | accent |
| Royal Purple | #6441a4 | dark |
| White | #ffffff | light |

## Fonts

- Palatino — asset _(custom)_
- PT Sans — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idPM_QKgj7/w/1500/h/500/id6vIj__aK.jpeg?c=1bxid64Mup7aczewSAYMX&t=1790863943300)

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_Source: <https://brandfetch.com/badgerherald.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._