# Bärtschi Optik

- **Website:** <https://baertschi.ch>
- **Primary alias:** `baertschi.ch`
- **Location:** Bern, Bern, Switzerland

## Description

Bärtschi Optik is a long-established optical store in Bern, serving customers since 1945. More than a place to buy glasses, it presents itself as a meeting point and source of inspiration for people who value style, quality and individual advice. Its team offers consultations and eye tests, alongside contact lens services and guidance on myopia. The store also features specialist lenses, including MiYOSMART glasses designed to help slow the progression of short-sightedness in children and CALM filter lenses intended to reduce light that can aggravate migraines and light sensitivity.

Bärtschi Optik offers more than 3,000 frames, with selected designer brands and distinctive options such as Alain Benoit’s handmade horn glasses. It also creates its own eyewear collections, including a line of individually hand-crafted horn frames. Customers can explore styles through a style check and online try-on service, and meet with advisers to find frames suited to their preferences. Located on Zytgloggelaube in Bern, the store is also a partner of the Climate Platform Bern.

## Industries

- 🛍 E-commerce and Shopping

## Links

- [facebook](https://facebook.com/baertschioptik)
- [instagram](https://instagram.com/baertschi_optik)
- [linkedin](https://linkedin.com/company/bärtschi-optik-ag)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idrgrFytOS/w/820/h/194/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1793155688110)
- icon _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idrgrFytOS/w/320/h/320/theme/dark/icon.png?c=1bxid64Mup7aczewSAYMX&t=1793155688222)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Cloud Burst | #1e3750 | dark |
| White | #ffffff | light |
| Burnt Sienna | #eb5e50 | accent |

## Fonts

- -apple-system — asset _(system)_
- system-ui — asset _(system)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idrgrFytOS/w/960/h/641/idh7PrSh0I.jpeg?c=1bxid64Mup7aczewSAYMX&t=1651184165577)

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_Source: <https://brandfetch.com/baertschi.ch>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._