@baidu.com
Internet search engine company based in China
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About
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Baidu is a technology company founded in Beijing, China, in 2000. It is often referred to as the Google of China as it dominates the Chinese market for internet search engines. The company's headquarters are located in Haidian District, Beijing, China.
Baidu primarily offers internet-related products and services, including a search engine, online advertising platform, mapping services, cloud storage, and a variety of other services. Its search engine, known as Baidu Search, is the most popular in China and accounts for the majority of the company's revenue. Baidu also offers video and image search, news aggregation, and an online encyclopedia called Baidu Baike.
On a global scale, Baidu has expanded its reach through various subsidiaries, joint ventures, and partnerships. It launched Baidu Japan, a Japanese-language search engine, in 2007. Additionally, Baidu established a joint venture with Rakuten Inc.
Baidu has also invested in various technology companies, including Uber, by providing funding for their expansion into China. In terms of market position, Baidu holds a significant share of China's search engine market, with over 70% of the market share. However, it faces competition from other major players, such as Alibaba's search engine, as well as international search engines like Google.
A major event for Baidu occurred in 2016 when the company faced scrutiny and backlash after a student died from misleading medical advertising on their search engine. This led to increased regulation in China's online advertising industry and a decline in Baidu's revenue. Currently, Baidu is focused on expanding its artificial intelligence (AI) capabilities, with a strong emphasis on autonomous driving technology.
It launched Apollo, an open-source autonomous driving platform, which has gained partnerships with prominent global companies, including Intel, Nvidia, and Microsoft. Baidu is also investing in cloud computing and other AI-enabled services to diversify its revenue streams. In conclusion, Baidu is a leading technology company in China, providing a range of internet-related products and services.
While it faces competition and has experienced challenges in the past, the company continues to innovate and expand its presence both domestically and globally
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