# Baird Capital

- **Website:** <https://bairdprivateequity.com>
- **Primary alias:** `bairdprivateequity.com`
- **Location:** Beijing, China

## Description

Baird Capital is an investment firm focused on founder-led, lower-middle-market businesses in business-to-business technology and services. Its global team sources and evaluates opportunities, drawing on operating resources in the United States and the United Kingdom to support portfolio companies as they grow. The firm invests across three themes: industrial technology and sustainability, technology and services, and pharmaceutical services.

Its investment interests include solutions addressing infrastructure, climate, energy and resource challenges; specialized technology-enabled services shaped by advances in areas such as artificial intelligence, automation and data; and services that support pharmaceutical product commercialization. Recent portfolio examples span cross-border payments, municipal water treatment, temperature control, AI process automation, life sciences market access, digital executive protection, data privacy and B2B data consulting.

Baird Capital also shares sector perspectives and investment news through its publications, and highlights its commitment to active corporate citizenship and community involvement. The firm works in partnership with founders, combining investment with operational support to help companies pursue development and scale their businesses.

## Industries

- 🧪 Education _(under Science and Education)_
- 🧪 Science and Education

## Links

- [linkedin](https://linkedin.com/company/baird-capital)

## Logos & icons

- logo _(primary)_ — SVG, PNG — [download](https://cdn.brandfetch.io/idiQRqjBT2/theme/dark/logo.svg?c=1bxid64Mup7aczewSAYMX&t=1791405216774)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idiQRqjBT2/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1791405216875)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Mine Shaft | #303030 | dark |
| White | #ffffff | light |
| Venice Blue | #0a4e90 | accent |

## Fonts

- myriad-pro — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idiQRqjBT2/w/200/h/33/idI1Phep-X.jpeg?c=1bxid64Mup7aczewSAYMX&t=1791405216937)

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_Source: <https://brandfetch.com/bairdprivateequity.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._