# Baker Capital - **Website:** - **Primary alias:** `bakercapital.com` ## Description Baker Capital Management is a full-service financial services firm based in Hoover, Alabama, serving families and businesses locally and nationwide. Led by principal owner and managing director Joshua L. Baker, the firm has provided financial services since 2017, with a focus on concierge planning tailored to each client’s needs and goals. Its approach brings together the different parts of a client’s financial life in a coordinated roadmap, supported by financial planning software. The firm’s services span investment and financial planning, wealth management, insurance, personal and commercial mortgages, education planning, business and trust services, group benefits, and property and casualty coverage for individuals and businesses. Baker Capital Management also works with trusted partners for investment, property and liability, and mortgage resources. The firm’s mission is to make a lasting impact on clients and future generations. It is active in the Hoover-area community, supporting schools, youth athletics, nonprofits, and civic organizations. Recognized among Forbes’ Best-in-State Financial Security Professionals in 2024 and 2025, Baker Capital Management invites prospective and current clients to begin a planning conversation. ## Industries - 💰 Finance - 💰 Financial Planning and Management _(under Finance)_ ## Logos & icons - logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idAQbcV2G_/w/820/h/298/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1792000770587) ## Colors | Name | Hex | Theme | | --- | --- | --- | | White | #ffffff | light | | Hokey Pokey | #ce972b | accent | | Violet | #0d0730 | dark | ## Fonts - var( --e-global-typography-9d4d2cf-font-family ) — asset _(custom)_ --- _Source: _ _See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._