# Balance

- **Website:** <https://balance.it>
- **Primary alias:** `balance.it`

## Description

Balance It® is a renowned brand established in 2003 by Dr. Sean Delaney, offering personalized recipes and effective homemade food solutions for dogs and cats. With a team of experts in nutrition, food production, quality control, veterinary medicine, and software engineering, Balance It® provides education and solutions for veterinarians and pet owners to safely feed their furry companions.

The brand's innovative formulation system, patented supplements, and custom recipes have garnered the trust of thousands of veterinarians, boasting comprehensive nutrient profiles and FDA & AAFCO compliant food. Family-owned and powered by 100% renewable energy, Balance It® goes the extra mile to make sure their products are safe for your pet and the planet.

Furthermore, as part of its commitment to the veterinary community, Balance It® provides free access to its advanced recipe development system for specialized professionals and offers a variety of services including TLC Service and vet nutritionist support. With a strong focus on customization and high-quality standards, Balance It® remains the go-to choice for pet nutrition.

## Industries

- 🐶 Pets and Animals
- 🐶 Pet Food and Supplies _(under Pets and Animals)_

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idS0oRXqtD/w/820/h/152/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1773911959891)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Raw Sienna | #d08b46 | accent |
| Casal | #256358 | dark |
| Pancho | #eed5a4 | light |

## Fonts

- helvetica — asset _(custom)_

---

_Source: <https://brandfetch.com/balance.it>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._