Barloworld Equipment is a prominent South African company specializing in the supply of earthmoving equipment to various industries. The company was founded in 1927 by Major Ernest Barlow with its headquarters located in Johannesburg, South Africa. Initially, Barloworld Equipment started as a distributorship for the Caterpillar brand of equipment in South Africa.

Over the years, it has grown to become one of the largest distributors of Caterpillar equipment in the world. The company prides itself on providing top-quality machinery and reliable after-sales support to its customers. Barloworld Equipment offers a wide range of products, including construction and mining equipment, power systems, lift trucks, and agricultural equipment.

These offerings cater to industries such as construction, mining, agriculture, and forestry. On a global scale, Barloworld Equipment operates through a network of subsidiaries, joint ventures, and partnerships. Notably, it has a joint venture with Caterpillar called Barloworld CAT, which operates in various countries such as South Africa, Botswana, Zambia, Malawi, and Mozambique.

In addition, the company has partnerships with other leading equipment manufacturers to offer a comprehensive range of solutions to its customers. In terms of market position, Barloworld Equipment is a leader in the supply of earthmoving equipment in South Africa. It has a strong presence in the African market and is also expanding its operations in other regions, including Europe, Russia, and the Middle East.

The company's reputation for excellent customer service and reliable products has helped it maintain a competitive edge against its peers. In recent years, Barloworld Equipment has focused on innovation and technology advancements. It has invested in digital solutions, such as fleet management systems and telematics, to enhance efficiency and productivity for its customers.

The company has also been proactive in promoting sustainable practices and reducing its environmental footprint. As of the latest updates, Barloworld Equipment continues to strengthen its position in the global market. It remains committed to providing industry-leading equipment and services to its customers while embracing technological advancements and sustainable practices