@basco.com
Briggs & Stratton is the worldโs largest producer of engines for outdoor power equipment, and is a leading designer, manufacturer and marketer of lithium-ion battery, standby generator, energy storage system, lawn and garden, turf care and job site products.
๐ข
Find anything inaccurate?
If you spot any mistakes on this brand profile, report to us.
Brand Logos
View allLogo
PNG
Icon
JPEG
About
Description
Briggs & Stratton is a renowned American company specializing in the manufacturing of small engines, power equipment, and outdoor tools. Based in Wauwatosa, Wisconsin, the company was founded in 1908 by Stephen Briggs and Harold Stratton. Initially named Briggs & Stratton Manufacturing Company, it started as a joint venture to produce gasoline engines for washing machines.
However, soon after, they expanded their product line to include engines for various applications. With its global headquarters in Wisconsin, Briggs & Stratton operates through various divisions and subsidiaries. The company offers a diverse range of products and services, including engines for lawn mowers, generators, pressure washers, and snow blowers.
They also manufacture related components and accessories. Furthermore, Briggs & Stratton provides maintenance and repair services to its customers. On a global scale, Briggs & Stratton has established a strong presence.
The company operates multiple subsidiaries worldwide, including Ferris Industries, Billy Goat Industries, and Allmand Bros Inc. Additionally, Briggs & Stratton has formed strategic partnerships and joint ventures with notable entities such as Subaru Corporation, Chongqing Loncin Holdings, and Generac Power Systems. As a market leader, Briggs & Stratton has gained significant prominence in the industry.
It competes with other established companies, including Honda Power Equipment, Kohler Co., and Stanley Black & Decker. The company has successfully positioned itself as a trusted brand, renowned for its quality products and innovative solutions. Over the years, Briggs & Stratton has achieved several milestones and implemented notable changes in its strategy and product lineup.
In 2018, the company introduced the Vanguard Commercial Lithium-ion Battery lineup, marking its entry into the cordless outdoor power equipment market. This move showcased their commitment to staying at the forefront of technological advancements. As of the latest available information, Briggs & Stratton faced financial challenges in recent years, leading to a Chapter 11 bankruptcy filing in July 2020.
The company received debtor-in-possession financing and initiated the sale of its assets to KPS Capital Partners, thus allowing it to continue operations while restructuring. In conclusion, Briggs & Stratton is a well-established American company recognized for its small engines, power equipment, and outdoor tools. Despite the recent challenges, it remains a prominent player in the industry, globally renowned for its quality products and strategic partnerships
Company Type
Privately Held
Company Size
5001-10,000
Year Founded
1908
Brand collections
View allLogos
Colors
Fonts
Images
Our mission is to keep every brand on-brand everywhere ๐
All services online
Top brand categories