# Basic Group Srl

- **Website:** <https://basicgroup.it>
- **Primary alias:** `basicgroup.it`

## Description

Basic Group is an outdoor and sportswear distribution company rooted in Alta Badia, in the Dolomites of South Tyrol, Italy. From its base at 1,500 meters, the company focuses on purchasing and distributing high-quality, sustainable clothing and accessories throughout South Tyrol and across Italy. Its work is guided by a passion for exploration and the mountains, as well as values including support, respect, passion, people and sustainability.

Basic Group represents a diverse portfolio of international brands spanning outdoor apparel, ski wear, sports clothing, eyewear, gloves, footwear and underwear. These include Norrøna, Craft, Sweet Protection, Dakine, Ziener, Glerups, Tenson, 8848 Altitude, Kari Traa, Mountain Hardwear, Saxx and OOFOS, among others. Dakine is identified as an owned brand, while the rest are presented as partner brands.

The company operates through wholesale distribution, master agency, retail, joint ventures, licensing and online business. It emphasizes close collaboration with brand partners, dedicated customer service and personal client advice. Products are also tested during outdoor activities to support reliability and customer satisfaction.

## Industries

- 🏝 Lifestyle
- 🏝 Fashion and Apparel _(under Lifestyle)_
- 🏈 Sports
- 🏈 Winter Sports _(under Sports)_

## Links

- [instagram](https://instagram.com/_thebasicgroup)
- [linkedin](https://linkedin.com/company/basic-group-srl)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idcc3mr-Gp/w/820/h/131/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1793686555096)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idcc3mr-Gp/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1793686555499)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Cod Gray | #0f0f0f | dark |
| Mercury | #e8e8e8 | light |

## Fonts

- TTCommonsPro — asset _(custom)_
- TTCommonsPro — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idcc3mr-Gp/w/400/h/300/idxY_RYTw5.jpeg?c=1bxid64Mup7aczewSAYMX&t=1793686555322)

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_Source: <https://brandfetch.com/basicgroup.it>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._