# BAT

- **Website:** <https://batj.com>
- **Primary alias:** `batj.com`

## Description

BAT Japan is a key player in the global tobacco industry, boasting over a century of rich history. Committed to maintaining the well-being of adult consumers, BAT Japan offers a range of products that enhance enjoyment while potentially lowering health risks and minimizing the impact on society and the environment. Through the creation of innovative products that promote a healthier lifestyle and mitigate the effects of our business on health, BAT Japan aims to realize "A Better Tomorrow™." Whether it is in the realm of consumer goods, social responsibility, employee welfare, or investor relations, BAT Japan constantly strives to provide value and uphold its commitment to a sustainable future. As a member of the British American Tobacco group, BAT Japan is dedicated to delivering quality products and services that cater to the diverse needs of consumers worldwide.

## Industries

- 🏝 Lifestyle
- 🏝 Tobacco _(under Lifestyle)_

## Links

- [youtube](https://youtube.com/user/WelcomeToBAT)
- [twitter](https://twitter.com/batplc)
- [linkedin](https://linkedin.com/company/british-american-tobacco)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idYQwp9ETa/w/192/h/192/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1769457432298)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idYQwp9ETa/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1769457432411)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Downriver | #0e2b63 | accent |
| Biscay | #17305a | dark |
| Kournikova | #ffe766 | light |

## Fonts

- Gotham — asset _(custom)_
- var(--batcom-typography-body-family) — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idYQwp9ETa/w/1500/h/500/idhz7QU9Uw.jpeg?c=1bxid64Mup7aczewSAYMX&t=1769457432598)

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_Source: <https://brandfetch.com/batj.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._