# BAT

- **Website:** <https://batkr.com>
- **Primary alias:** `batkr.com`

## Description

BAT Rothmans is the South Korean affiliate of British American Tobacco (BAT), a global consumer goods company founded in the United Kingdom in 1902 and active in more than 175 markets. In Korea, the company distributes and sells BAT products, including Dunhill and Kent cigarettes, as well as glo heated tobacco products. Its product information covers conventional cigarettes, heated tobacco and liquid e-cigarettes. BAT Rothmans says it puts adult consumers first and aims to help them make informed choices about tobacco and nicotine products. The company also highlights BAT’s work in science and technology related to reducing the risks of its products. Guided by the goal of building “A Better Tomorrow,” BAT Rothmans promotes sustainability, business ethics and transparency, and undertakes social contribution activities and ESG campaigns. Its responsibility programs include Clean Tomorrow, Tomorrow’s Korean and youth smoking prevention initiatives. The company operates a manufacturing plant in Sacheon and provides information about its corporate history, workplace culture, employee benefits, careers and recruitment. Its Korean office is located in Seoul.

## Industries

- 🏝 Lifestyle
- 🏝 Tobacco _(under Lifestyle)_

## Links

- [linkedin](https://linkedin.com/company/british-american-tobacco)
- [youtube](https://youtube.com/user/WelcomeToBAT)
- [twitter](https://twitter.com/batplc)
- [instagram](https://instagram.com/batrothmans_korea)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idEMGeoatt/w/192/h/192/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1790311156935)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idEMGeoatt/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1790311156995)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Downriver | #0e2b63 | accent |
| Biscay | #172962 | dark |
| White | #ffffff | light |

## Fonts

- Gotham — asset _(custom)_
- var(--batcom-font-face-3-name) — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idEMGeoatt/w/1500/h/500/idwrW0PeUj.jpeg?c=1bxid64Mup7aczewSAYMX&t=1790311157125)

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_Source: <https://brandfetch.com/batkr.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._