# BCBGMAXAZRIA

- **Website:** <https://bcbgmaxazriagroup.com>
- **Primary alias:** `bcbgmaxazriagroup.com`
- **Employees:** 10,001+
- **Location:** Dsseldorf, North Rhine-Westphalia, Germany

## Description

BCBGMAXAZRIA is a global fashion brand based in the United States. The company was founded in 1989 by Max Azria, a French-Tunisian fashion designer, and is known for its high-quality, contemporary women's clothing and accessories. The company's headquarters is located in Vernon, California. The state-of-the-art headquarters spans over 200,000 square feet and serves as the design, marketing, and distribution center for the brand. This centralized location allows for efficient operations and distribution to both domestic and international markets. BCBGMAXAZRIA offers a wide range of products including dresses, tops, bottoms, outerwear, and accessories such as handbags, shoes, and jewelry. The brand has a reputation for blending European sophistication with American ease, creating versatile and modern designs for women of all ages. On a global scale, BCBGMAXAZRIA has a significant presence. The brand operates through various channels including standalone retail stores, e-commerce platforms, and wholesale partnerships. BCBGMAXAZRIA has flagship stores in major cities around the world, including New York, Los Angeles, Tokyo, and Paris. The company also has a strong presence in department stores and specialty boutiques globally. BCBGMAXAZRIA has several noteworthy subsidiaries and partnerships. The brand acquired Herve Leger, known for its iconic bandage dresses, in 1998 and operates it as a subsidiary. BCBGMAXAZRIA has also collaborated with prominent designers and celebrities, such as Lubov Azria, wife of Max Azria, and celebrities including Miley Cyrus and Rosie Huntington-Whiteley. In terms of market position, BCBGMAXAZRIA is recognized as a leading contemporary fashion brand. With a focus on providing stylish and accessible designs, the brand has gained a loyal customer base and has experienced strong global sales. It competes with other contemporary fashion brands such as Guess, Diane von Furstenberg, and Michael Kors. Over the years, BCBGMAXAZRIA has undergone various changes and growth strategies. The brand expanded its product lineup to include jewelry, footwear, and handbags, catering to the evolving needs of its customers. BCBGMAXAZRIA has achieved numerous achievements, including receiving prestigious awards such as the Margaret Hayes Trailblazer award and the Designer of the Year award. As of the latest information available, BCBGMAXAZRIA has faced some challenges in recent years. In 2017, the company filed for bankruptcy and closed a significant number of its stores. However, it has restructured its operations and continues to operate both online and through select retail locations. In conclusion, BCBGMAXAZRIA is a renowned contemporary fashion brand based in the United States. With a strong global presence, a diverse product range, and a reputation for modern designs, the brand has established itself as a leader in the fashion industry. Despite recent challenges, BCBGMAXAZRIA continues to evolve and adapt to changing market demands.

## Industries

- 🏝 Lifestyle
- 🏝 Fashion and Apparel _(under Lifestyle)_
- 🛍 E-commerce and Shopping
- 📊 Textiles _(under Business and Consumer Services)_
- 🖥 Computers Electronics and Technology

## Links

- [youtube](https://youtube.com/channel/UCaWfYVmS-3WkcYCCw-fr8zA)
- [twitter](https://twitter.com/bcbgmaxazria)
- [instagram](https://instagram.com/BCBGMAXAZRIA)
- [linkedin](https://linkedin.com/company/bcbg-retail-llc)
- [facebook](https://facebook.com/BCBGMAXAZRIA)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id8eL8y_z3/w/1108/h/1108/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1757678152081)
- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id8eL8y_z3/w/400/h/68/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1757678151822)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Black | #000000 | dark |
| White | #ffffff | light |
| Blue Chill | #0da49d | accent |

## Fonts

- -apple-system — asset _(system)_
- Helvetica — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id8eL8y_z3/w/1500/h/500/ida5OWI-cA.jpeg?c=1bxid64Mup7aczewSAYMX&t=1681977603991)

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_Source: <https://brandfetch.com/bcbgmaxazriagroup.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._