# Lazada

- **Website:** <https://bdal.com>
- **Primary alias:** `bdal.com`

## Description

Lazada Group, founded in 2012, is Southeast Asia's leading eCommerce platform, uniting six countries—Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam—through advanced technology, logistics, and payment solutions. As the official flagship of Alibaba Group since 2016, Lazada leverages cutting-edge infrastructure to enhance the shopping experience for its growing customer base, which is projected to reach 300 million by 2030.

Lazada's diverse offerings include LazMall, the largest virtual mall in Southeast Asia, featuring over 32,000 verified brands with guarantees for product authenticity and quick delivery. The Lazada Marketplace enables retailers to connect with millions of customers, providing vital services such as secure payment options and extensive marketing analytics across 18 product categories. Additionally, Lazada focuses on cross-border trade, bringing international products to Southeast Asian consumers while offering local sellers an opportunity to reach global markets. With robust logistics and innovative digital solutions, Lazada is revolutionizing the retail landscape in the region.

## Industries

- 🛍 E-commerce and Shopping
- 🛍 Marketplace _(under E-commerce and Shopping)_

## Links

- [twitter](https://twitter.com/LazadaID)
- [instagram](https://instagram.com/lazada_id)
- [linkedin](https://linkedin.com/company/lazada)
- [facebook](https://facebook.com/LazadaIndonesia)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idgWpa0Kfk/w/800/h/300/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1740117229000)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idgWpa0Kfk/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1740117229109)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Buttered Rum | #ae7e12 | accent |

## Fonts

- Roboto — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idgWpa0Kfk/w/1500/h/500/idtLUwWQ94.jpeg?c=1bxid64Mup7aczewSAYMX&t=1740117228863)

---

_Source: <https://brandfetch.com/bdal.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._