# Beany

- **Website:** <https://beany.com>
- **Primary alias:** `beany.com`
- **Founded:** 2013
- **Employees:** 11+
- **Location:** New Zealand
- **Company kind:** PRIVATELY HELD

## Description

Beany is a New Zealand-based online accounting brand that offers a variety of services aimed at taking the pain out of accounting for businesses and contractors. Founded in 2013, Beany's founder, Sue de Bievre, recognized the need to revolutionize the accounting profession by leveraging technology and cutting costs for business owners. The brand's core mission is to ensure that businesses receive super high-quality service at a low fee, with a strong focus on informing and educating about finances. 

Beany provides Xero services, bookkeeping, starter packs, and success packs. Moreover, the brand is committed to supporting clients through a dedicated team of empathetic accountants and financial professionals. In addition to free unlimited support, Beany also offers a helpline manned by experts to help clients grow their businesses and address day-to-day questions. With a strong emphasis on empathy and kindness, Beany's team is dedicated to providing top-notch service, making the brand a go-to option for pain-free accounting in New Zealand and beyond.

## Industries

- 💰 Accounting and Auditing _(under Finance)_
- 💰 Finance

## Links

- [facebook](https://facebook.com/getbeany)
- [instagram](https://instagram.com/beanyaccounting)
- [linkedin](https://linkedin.com/company/getbeany)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id-Qew0rHx/w/820/h/241/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1781937506370)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id-Qew0rHx/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1781937506512)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Persimmon | #ff634f | accent |
| Bondi Blue | #00a6b8 | dark |
| Your Pink | #ffc3b8 | light |

## Fonts

- Helvetica Neue — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id-Qew0rHx/w/400/h/67/idw_HibkB2.jpeg?c=1bxid64Mup7aczewSAYMX&t=1781937506582)

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_Source: <https://brandfetch.com/beany.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._