Beautiful Chemistry is a brand that aims to bring the beauty of chemistry to the general public. This collaboration between the University of Science and Technology of China (USTC) and Tsinghua University Press (TUP) started with the launch of the first version of BeautifulChemistry. net in 2014.

Using cutting-edge technology, they captured chemical reactions in stunning detail and showcased beautiful chemical structures at the molecular level. With over 310 thousand website visitors and 5 million video views by the end of 2015, their work has garnered widespread attention. The second version of the website, launched in 2015, features a new History section that presents historical chemical instruments, a Structure section with more chemical structures, and a Reaction section with a captivating music video about chemical reactions.

Beautiful Chemistry strives to make chemistry approachable and lovable while inspiring interest among kids and students. The brand is dedicated to creating a unique aesthetic of chemistry, reminiscent of the exquisite illustrations in Ernst Haeckel's Art Forms in Nature. With a team of talented contributors, Beautiful Chemistry continues to bring the wonder and beauty of chemistry to a wider audience