# Lazada

- **Website:** <https://beautypointofview.com>
- **Primary alias:** `beautypointofview.com`

## Description

Lazada Group, founded in 2012, stands as Southeast Asia's premier eCommerce platform, serving six countries: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. As a subsidiary of Alibaba Group since 2016, Lazada harnesses cutting-edge technology, robust logistics, and secure payment systems to enhance the online shopping experience. With a mission to connect a diverse customer base, Lazada aims to serve 300 million customers by 2030.

The company operates LazMall, the largest virtual mall in Southeast Asia, featuring over 32,000 international and local brands, guaranteeing product authenticity and fast delivery. Lazada Marketplace allows retailers to access millions of potential customers, offering comprehensive support services and a wide range of product categories, including health & beauty, fashion, and home appliances. Additionally, Lazada's cross-border capabilities provide a gateway for local brands to reach global markets, supported by Alibaba's logistics prowess. With a focus on customer experience and innovation, Lazada is redefining retail in the region.

## Industries

- 🛍 E-commerce and Shopping
- 🛍 Marketplace _(under E-commerce and Shopping)_

## Links

- [twitter](https://twitter.com/LazadaID)
- [instagram](https://instagram.com/lazada_id)
- [linkedin](https://linkedin.com/company/lazada)
- [facebook](https://facebook.com/LazadaIndonesia)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id7VAy-wQn/w/800/h/175/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1740732598864)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id7VAy-wQn/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1740732598995)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Shiraz | #a90b26 | accent |
| Crown of Thorns | #832420 | dark |
| Havelock Blue | #61a4da | light |

## Fonts

- Roboto — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id7VAy-wQn/w/1500/h/500/idi4brsadw.jpeg?c=1bxid64Mup7aczewSAYMX&t=1740732598645)

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_Source: <https://brandfetch.com/beautypointofview.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._