# Because It's Better

- **Website:** <https://becauseitsbetter.com>
- **Primary alias:** `becauseitsbetter.com`

## Description

Because It's Better is a brand that offers ultra-premium, semi-moist food for pet parents who prioritize the quality of ingredients in their furry friend's bowl. With their innovative product line, They provide better kibble options for both dogs and cats. Their food is made with clean, healthy proteins that are free from animal meat, animal by-products, added hormones, antibiotics, and animal cruelty. What sets Because It's Better apart is their commitment to the planet. They use post-consumer recycled packaging and operate a solar-powered manufacturing plant, reducing water usage and waste production. By choosing their sustainable pet food, pet parents can make a positive impact on the environment. The brand's mission is to provide pet parents with a delicious and nutritious alternative to traditional meat-based dog food. They believe in feeding dogs clean and healthy proteins that promote their overall well-being. By joining the Because It's Better Sustainable Pet Food Movement, customers can contribute to a greener future while ensuring their pets receive the best nourishment. Choose Because It's Better and give your furry friend a healthier and more sustainable meal option.

## Industries

- 🐶 Pets and Animals
- 🐶 Pet Food and Supplies _(under Pets and Animals)_

## Links

- [facebook](https://facebook.com/betterfordogs)
- [instagram](https://instagram.com/because.its.better)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idm7Mto_8f/w/820/h/408/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1787878750809)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idm7Mto_8f/w/960/h/960/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1787878751012)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Potters Clay | #8a673a | accent |
| Oxford Blue | #2f3e48 | dark |
| Ronchi | #f0b849 | light |

## Fonts

- var(--bs-font-sans-serif) — asset _(custom)_
- Avenir — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idm7Mto_8f/w/1500/h/500/ideXPA7azW.jpeg?c=1bxid64Mup7aczewSAYMX&t=1696284845602)

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_Source: <https://brandfetch.com/becauseitsbetter.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._