# Beef Checkoff

- **Website:** <https://beefboard.org>
- **Primary alias:** `beefboard.org`

## Description

The Beef Checkoff Program is a producer-funded marketing and research program aimed at increasing domestic and international demand for beef. Established as part of the 1985 Farm Bill, the Checkoff acts as a catalyst for change, stimulating beef sales and consumption through various initiatives. These include consumer advertising, research, public relations, and new-product development. The program assesses $1 per head on the sale of live domestic and imported cattle, as well as a comparable assessment on imported beef and beef products. The funds collected are used to stimulate restaurants and grocery stores to sell more beef and encourage consumers to buy more beef. This is achieved through consumer advertising, marketing partnerships, public relations, education, research, and new-product development. By keeping beef top-of-mind with consumers, the Beef Checkoff program increases profit opportunities for producers. It also engages with educators, dietitians, medical personnel, and influencers to ensure a wholesome, quality beef-eating experience consistently. The Cattlemen's Beef Board (CBB) and the USDA oversee the collection and spending of Checkoff funds. The program does not own cattle, packing plants, or retail outlets, nor can it control prices or influence government policy or action. All programs are evaluated to ensure they meet their objectives and align with the Beef Industry's Long Range Plan. Learn more about the impactful work of the Beef Checkoff Program by visiting their website.

## Industries

- 🏭 Heavy Industry and Engineering
- 🍔 Food and Drink
- 🏭 Agriculture _(under Heavy Industry and Engineering)_

## Links

- [youtube](https://youtube.com/c/BeefCheckoff)
- [twitter](https://twitter.com/BeefCheckoff)
- [facebook](https://facebook.com/BeefCheckoff)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idSW9z_j1z/w/820/h/891/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1778192917134)
- icon _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idSW9z_j1z/w/400/h/400/theme/dark/icon.png?c=1bxid64Mup7aczewSAYMX&t=1778192917258)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Pomegranate | #ee3124 | accent |
| Bright Red | #b20016 | dark |
| White | #ffffff | light |

## Fonts

- Roboto Slab — asset _(google)_
- Roboto — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idSW9z_j1z/w/1500/h/500/idWxcKrOv1.jpeg?c=1bxid64Mup7aczewSAYMX&t=1778192917470)

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_Source: <https://brandfetch.com/beefboard.org>_
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